Serena Cook’s Deliciously Sorted is the concierge and events company for the A list in Ibiza. She is a self proclaimed “manager of expectations” on an island where guidance and insider knowledge are essential.
Celebrating 22 years this year, the company has won various awards including Conde Nast Traveller for 2 consecutive years, Luxury Lifestyle awards for 2 consecutive years and Best European business in 2015. Serena was the exclusive agent for David and Cathy Guetta’s Villa Titanium, (top 10 villas in the world, Forbes List), before it became a private home, she has written Ibiza columns for Tatler, Pacha and Ibiza Style, conceptualised and sold Casa Delicious, contributed to the Ibiza coffee table book Outstanding 100 and launched Assouline’s ‘Ibiza Bohemia’.
In 2008 she co founded Ibiza Preservation which celebrates its 15th year this year and has raised 3.3 million euros together with local partners to preserve the islands' exceptional beauty and natural value.
Her most recent creation is co-founding the Fincadelica Collection - a pair of landmark exclusive hire properties whose singular design aesthetic, intuitive service and laid back effortless grace have re-framed Northern Ibiza as the home of authentic bohemian luxury and Vogue describes as “pinch me perfection.”
When Meghan and Harry need a secret escape, when Johnny Depp wants a massage, Mick Jagger wants a villa, Riccardo Tisci is planning his 40th birthday, Michael Fassbender and Alicia Vikander are planning their wedding they dial Serena’s digits first. “I was in the right place at the right time and saw the niche”, she modestly explains. In the 18th season of Deliciously Sorted she draws on a wealth of global experience and a 21-year love affair with Ibiza. Clients sign up to a weekly package but as Serena says whether they are spending 20,000 euros or 200,000 euros we want them to have a VIP time.”
Her background is in the restaurant world, (hence the Deliciously…) From the ages of 20 - 23 she owned and ran Odeon, a Mediterranean restaurant in Bogota, Colombia. When the politics got nasty she returned to London working for Oliver Peyton in the events team at The Atlantic and front of house at Coast. At 25 she opened England’s first certified organic cafe in London with Sheherazade and Zac Goldsmith. When close pal Jade Jagger suggested a summer in Ibiza, Serena seized an opportunity that sent her career snowballing. While sorting sumptuous spreads she discovered her guests had a wealth of requirements from the obvious to the outlandish. Now she has jaw dropping villas, rock star venues, chefs, drivers, masseurs, beauticians, hosts, butlers, waitresses, djs, and much more on her ever-expanding books. She subcontracts to over 400 suppliers a summer and her in-house office team is 20 highly professional experts. Serena is a taste maker, an influencer, a trail blazer who can deliciously sort just about anything.”