What the Papers Say

Harpers Bazaar

Travel Guide: Serena Cook

What does she do: Is the powerhouse behind Deliciously Sorted, a concierge company in Ibiza arranging anything from glamorous parties for 800, pleasure boats, tables at Pacha and villas, to nannies, chefs and personal shopping. Kate Moss, James Blunt, Sean Combs, Jemima Khan, Kevin Spacey, Jamie Oliver, Calvin Klein, Paris Hilton, Simon Le Bon and Mario Testino have all hired her.

What makes her special: She can joke, flirt, cajole and persuade in Spanish, and is a great troubleshooter.

What´s her story: Cook ran a restaurant in Bogota, Colombia. After selling it, she organised events in London, working for Oliver Peyton. She then set up an organic cafe with Sheherazade Goldsmith, before going to Ibiza to work for Jade Jagger. Why Ibiza? 'It´s a rough diamond; it has everything from glamourous to grime, hippies and havens, pine trees and peaceful pueblos'.

Best moment in the job: 'When clients fall in love with Ibiza'.

Harpers Bazaar